Search Engine Optimization (SEO) is the practice of managing the development and redevelopment of a website so that it will naturally achieve top search engine results organically. We developed our website using WordPress as the backend and discussed how website content is king. Now lets start tying it all together and do so by utilizing the WordPress plugin WordPress SEO, which allows us to structure the backend of our website content so it is search engine friendly. Search engines like Google, Yahoo, or Bing look for three basic Meta tags:
- Title –The title of your article
- Keywords – If you had to summarize your article in one word or two, this should be your keywords
- Description – Quick summary of article
Meta tags are not visible on the webpage but are only visible on the search results from the search engine. Take the example above. Users search by keywords, users look at the title of the search results to see if the results are relevant to the keywords, and look at the description to get a quick summary of the link. Website rankings occur either organically or being paid for. In my next blog posting, I will go in detail on both methods of ranking.